| to Stand Out | Technology | PreTest | Health | Selling | Networking | Purpose |
| bright colours | batteries | computer | pain relievers | upbeat, + language | share your booth address | Remember company objectives: |
| open friendly booth | tape | projector | bottled water | ask visitors questions | connect w neighbour vendors | What are we here for? |
| engaging reps | scissors | bandaids for blisters | private conference area | Follow up list of vendors | What do we hope to achieve? | |
| prize | projector bulb | comfy shoes for long shifts | promote services that match the trade show theme | How can we accomplish that as a group? | ||
| giveaways | extension cords | snacks, | focus on few products | cup of cocoa (keep em longer) | How do we want to represent our company? | |
| banner | breaks – stretch, meals, network | offer contact info for follow up | tweet what people are doing at your booth | |||
| marquis signs | lots of pens | highlight USP – boost benefits | receive advice from others | scope out competition | ||
| signs hung high (to see from a distance | ok to tell non serious visitors, | make eye contact | caution re non verbal cues | record all prospect details | ||
| big bold type | you need to speak to others | take notes on leads | unqualifieds could refer | name, company, contact | ||
| be memorable | offer business card | what brings you to the show today | on laptop if possible | |||
| create a buzz | be open, cordial w competitors | qualify visitors | are you looking for something different? | |||
| stay professional | keep private info confidential | deeply engage prospects | thank them for visiting | |||
| scavenger hunt | focus on own product, services benefits | what do you like about the service you’re currently using? | follow up after the show | debrief what worked post show | ||
| engage in activities | what do you want to change about___? | rank your leads (hot, warm,cold) | ||||
| press release | fact sheet | bio, info sheet | what can our company do to help you? | send: brochures, prices, calendars, | ||
| share cards when o.s. booth | who determines which vendors you use? | |||||
| find out how they want us to follow up (email, in person, lunch & learns) | Request follow up meeting | |||||
| Get commitments | ||||||