Where do you find yourself on this INTEGRITY LADDER?

RUNG	QUESTIONS TO ASK TO REVEAL MOTIVATION (COMMITMENT)	PRIMARY MOTIVATION	EXAMPLE	CONTINGENCY PLAN (ACTION)
10	Will my children and grandchildren appreciate my decision to help others?	Concern for future generations	George Soros’s personal commitment to transparencyBill Gates’ personal commitment to fight AIDS	Individuals create trusts and foundations to support philanthropyAltruism
9	Are there ways to leverage my corporate budget to achieve a positive social impact that has long-term sustainability	Both social return on corporate investment and financial return are intentionally of substantial importance	Corporate alliances with other stakeholders to respond to host communities’ health care needs	Consider impact of investment beyond the operating timetable.Capacity building in host jurisdiction
8	Are here ways to leverage my corporate budget to achieve a positive social impact	Social return on corporate investment is a desired and intended by-product of financial investment	Corporate responses to host communities health care needs	Consider commercial and social benefit of community investment, respect for environment and relations with host government
7	How do we leverage our corporate budget to ensure that we do no harm?	Avoid causing harm to others	Corporate decision to ensure operating budget includes environmental and social impact assessment and response	Consider universal health, safety, and environmental practices if cost effective
6	How do we comply with both the letter and spirit of applicable laws and company policy?	Compliance motivation supplemented with proactive risk management	Investments are subject to proactive decision making process	Create multidisciplinary teams to properly evaluate and manage risks
5	What do we need to do to comply with the letter of the law and company policy?	Compliance with rules	Strict compliance with host government’s environmental practices, even if inferior to international standards	Hire many lawyers to draft and interpret rules
4	Will this action or inaction detract from my public reputation or private relationships?	Reputation protection; reactive risk management	Apply different practices to less visible investments	Hire a public relations firm to engage with stakeholders
3	How do I comply with the minimum legal requirements and stay in business?	Minimum compliance	Allegations against Nike and its supply chain in Asia (Walmart in Bangladesh)	Challenge legal interpretations/ jurisdictionAccept double standardsNo sense of social accountabilities
2	How can I avoid being caught with ‘dirty hands’	Personal safety/self- preservation	Allegations against Elf Aquitaine in Africa	Outsource the ‘dirty work’Minimize the paper trail
1	Will I go to jail?	Personal safety/ self-preservation	Enron Management	Plea BargainTurn in someone else
0	How do I cover up	Personal safety/ self-preservation	Richard Nixon in Watergate scandal	Hire high-priced lawyerObfuscate

Kennedy-Glans, Donna & Schulz, Robert, Corporate Integrity: A Toolkit for Managing Beyond Compliance [Hardcover] 2005, John Wiley & Sons, New York, p.27